Our Work

Royal Enfield were one of five motorcycle manufacturers giving visitors the opportunity to ride adventure bikes at the Experience Adventure indoor track during Motorcycle Live 2023, at the NEC. Woodcote Events were asked to manage the experience for Royal Enfield, so customers could give the Himalayan a go. Along with a Welcome Host, we provided two perfectly experienced riders to brief and coach customers, as well as acting as safety marshals whilst on track. 

The marketing team at Royal Enfield were looking for a partner to deliver their dealer demo rides across the UK in October 2023. The crucial part of the brief was to have a friendly team, capable of looking after prospect customers and engaging with them throughout their demo ride experience, even in the inevitable wet weather! Our team were a perfect fit for the job, providing a welcome host, and highly experienced lead and tail riders. We planned the route, provided all H&S documentation and carried out rider briefings, ensuring that safety was of paramount importance throughout.

With Triumph's recent entrance into the 400cc category, their Scrambler X was never going to be far behind the Speed. And if we can manage the exclusive preview of one, we might as well do the other! This time a select few European press got to have a scramble (there's no better word for it), and a ride around the Cotswolds, providing a charming and quintessentially British backdrop to their experience. 

The UK's newest Classic Motorcycle Festival came to Coventry on 23rd September 2023. Organised by Lukas Distribution, we were asked to support their in-house event team and take care of the demonstration rides for BSA's iconic Gold Star. Demo rides ran throughout the day: every hour, on the hour. We planned out the route, provided all H&S documentation, dealt with all the registration procedures when customers arrived, and provided experienced lead and tail riders to professionally and safely take customers out in groups.  

We were asked to create an intimate UK based press ride experience for a select number of European press, to test ride the recently launched Speed 400. We chose the quintessentially British Cotswolds as the picturesque backdrop to their ride. The twisting country roads, rolling hills and post-card perfect villages were perfect for demonstrating the bike's capabilities.

As a prize for winning a Triumph dealership training programme, we brought sales staff from all corners of the world to the UK and treated them to an experience of a lifetime. Winners represented 14 countries across 4 continents. Our job was to create a week of activities and experiences, manage all logistics with getting them to the UK safely and looking after them throughout their whole experience.

A momentous occasion in the history of British motorcycle manufacturing, we managed every aspect of the launch for putting the all new BSA Gold Star back in to the spotlight.

We have established a reputation for strategically selecting destinations, venues, routes and the professional team around us to deliver unrivalled press rides that have a positive impact on sales.

Woodcote Events have been working with eSC, on a consultancy basis since January 2023. As a brand-new sporting concept, trying to break into mainstream awareness, the challenge was to formulate an event plan that would allow the Championship and brand to grow, inspire and excite. After a period of listening to the management team and information gathering, we have devised a full event proposal that can be adapted to suit various global, urban locations. 

We were tasked to project manage the design and implementation of the new Triumph Motorcycles "History in the Making" exhibition at the British Motor Museum. With over 20 unique and rare models on display, the majority of which were on loan from the Dick Shepherd Collection, the exhibit gave visitors the chance to discover over 120 years of history from the British motoring legend. 

Woodcote Events provided event staff for the Zapp Electric Vehicles exhibition stand, at Goodwood Festival of Speed 2022, on behalf of marketing agency Wearenameless. This was the first time Zapp had launched itself into the public domain, so articulating product knowledge and data capture, for lead generation, were the two key objectives. Our professional, approachable, and friendly event staff were highly engaging, resulting in a busy stand and captivated audience, providing invaluable qualitative data our experienced team could share with the client.