Creating premium events and experiences is our passion. Whether we’re helping our clients launch a new product to the global press, or creating brand ambassadors for life with a staff incentive programme, you can trust that we have a deep understanding of your overall aims and objectives.
The marketing team at Royal Enfield were looking for a partner to deliver their dealer demo rides across the UK in October 2023. The crucial part of the brief was to have a friendly team, capable of looking after prospect customers and engaging with them throughout their demo ride experience, even in the inevitable wet weather! Our team were a perfect fit for the job, providing a welcome host, and highly experienced lead and tail riders. We planned the route, provided all H&S documentation and carried out rider briefings, ensuring that safety was of paramount importance throughout.
With Triumph's recent entrance into the 400cc category, their Scrambler X was never going to be far behind the Speed. And if we can manage the exclusive preview of one, we might as well do the other! This time a select few European press got to have a scramble (there's no better word for it), and a ride around the Cotswolds, providing a charming and quintessentially British backdrop to their experience.
The UK's newest Classic Motorcycle Festival came to Coventry on 23rd September 2023. Organised by Lukas Distribution, we were asked to support their in-house event team and take care of the demonstration rides for BSA's iconic Gold Star. Demo rides ran throughout the day: every hour, on the hour. We planned out the route, provided all H&S documentation, dealt with all the registration procedures when customers arrived, and provided experienced lead and tail riders to professionally and safely take customers out in groups.
We were asked to create an intimate UK based press ride experience for a select number of European press, to test ride the recently launched Speed 400. We chose the quintessentially British Cotswolds as the picturesque backdrop to their ride. The twisting country roads, rolling hills and post-card perfect villages were perfect for demonstrating the bike's capabilities.
As a prize for winning a Triumph dealership training programme, we brought sales staff from all corners of the world to the UK and treated them to an experience of a lifetime. Winners represented 14 countries across 4 continents. Our job was to create a week of activities and experiences, manage all logistics with getting them to the UK safely and looking after them throughout their whole experience.
A momentous occasion in the history of British motorcycle manufacturing, we managed every aspect of the launch for putting the all new BSA Gold Star back in to the spotlight.
We have established a reputation for strategically selecting destinations, venues, routes and the professional team around us to deliver unrivalled press rides that have a positive impact on sales.
Woodcote Events have been working with eSC, on a consultancy basis since January 2023. As a brand-new sporting concept, trying to break into mainstream awareness, the challenge was to formulate an event plan that would allow the Championship and brand to grow, inspire and excite. After a period of listening to the management team and information gathering, we have devised a full event proposal that can be adapted to suit various global, urban locations.
We were tasked to project manage the design and implementation of the new Triumph Motorcycles "History in the Making" exhibition at the British Motor Museum. With over 20 unique and rare models on display, the majority of which were on loan from the Dick Shepherd Collection, the exhibit gave visitors the chance to discover over 120 years of history from the British motoring legend.
Woodcote Events provided event staff for the Zapp Electric Vehicles exhibition stand, at Goodwood Festival of Speed 2022, on behalf of marketing agency Wearenameless. This was the first time Zapp had launched itself into the public domain, so articulating product knowledge and data capture, for lead generation, were the two key objectives. Our professional, approachable, and friendly event staff were highly engaging, resulting in a busy stand and captivated audience, providing invaluable qualitative data our experienced team could share with the client.
“Gareth has a great ability to understand what the attendees are looking for. He has selected some of the best accommodation, routes and destinations I’ve ridden a motorcycle in. The professional, highly skilled team of riders he has at his disposal adds something extra to the events, whilst adding an extra level of safety and security.
The organisation of the whole event is at the highest level and is, without question, a premium experience.”
“Triumph launches have always been up there among the best for me, simply because they offer everything I need to get the job done…and fast. That’s all down to Gareth and his team. Logistics are perfectly arranged, technical info is readily available and pictures and video are delivered quickly. The riding days, on some of the best roads in southern Europe, are well judged and paced with enough time on to properly assess the bike.”
“Jo’s planning and organising of the Bird & Wildlife Fair made it a premium, first-rate event that considered everything a birding & wildlife enthusiast could wish for. As the main sponsor we felt very looked after. The live days were meticulously planned, every detail was thought about, and our return on investment made the event hugely worthwhile, both from our optics sales and for getting our name out through the national PR coverage.”
“Gareth has produced some of the most fluid press launch experiences out there, nothing is left out. What impresses me more than anything else is the dedication and relationships he has with his team. The same smiling faces welcome us time after time, which tells me that behind the scenes, Gareth works as hard as he does when he’s front of house. If you’re going to trust someone you don’t know to look after you, your bike and your kit on a foreign trip, trust that he’s the right man for the job.”
"Organizing global press rides in the motorcycle industry is no small feat. It takes meticulous planning, a dedicated team of professionals, and attention to detail that will not only result in an amazing experience for participants, but excellent content and high levels of safety.
Working with Gareth and his crew has always delivered on those crucial points, ensuring that the job is done right from start to finish."
“I’ve attended dozens of events in the UK, Europe and North Africa, that have been organised, planned and managed by Gareth.
Each one has been implemented in a professional and friendly manner and, from a journalistic point of view, I’ve never left one of his launches feeling that the location, roads, hotel, pictures, or video could have been improved.”
The primary inspiration behind creating Woodcote Events was born out of 15 years spent managing high profile automotive events for a big British, iconic brand; Triumph Motorcycles. Here are a few of them...