Ducati UK appoint Woodcote Events for Roadshow 2024

Delivering the latest Ducati model experiences across the UK


Press Release - February 2024

Leicestershire-based events agency Woodcote Events Ltd are delighted to announce becoming the Official Partner for delivering the Ducati UK Roadshow 2024.

The relationship between Ducati UK and the automotive events agency will see Woodcote Events Ltd deliver all UK-based Roadshow events, after a three years hiatus, scheduled to appear up and down the country, between April and July 2024.

The account will be headed up by experienced automotive events specialist and Owner of Woodcote Events Ltd, Gareth Bright, former Global Events Manager and Customer Experience Manager at Triumph Motorcycles Ltd.

Gareth will be joined by co-Director, Jo Artherton, in managing the account. Jo brings marketing and events expertise from her 20+ years’ experience in branding and marketing strategy management within the leisure sector.

Ducati North Europe Marketing & Communications Director, Sara Falzolgher says “The Ducati UK Roadshow is finally returning for 2024, to deliver the latest Ducati model experiences where you can ride one of the newest editions to the range.  Gareth and the Woodcote team have some great ideas and excellent knowledge when it comes to delivering motorcycle events, so we’re very excited to work with them.”

Woodcote Events Owner, Gareth Bright commented “Ducati is such an iconic, premium motorcycle brand so, naturally, it’s been one of our top ‘wish list’ clients since we started Woodcote Events. We bring a lot of experience, enthusiasm, and passion to the table and, as a startup business we have a lot to prove. We’re working directly with the dealers to make sure the events are going to deliver a top-quality experience, with the renown Italian flair that makes this brand timeless. We’re delighted to begin this collaborative journey with them.”

- Editors Notes -

Ducati UK is one of ten subsidiaries representing the company all over the world. Subsidiaries are tasked with developing their reference market and coordinating wide-reaching sales and a customer support network that covers 92 countries, amounting to a total of 790 dealers and service points. Ducati UK are based at Silverstone.

For more information regarding the Roadshow visit the Ducati website.

Woodcote Events is a specialist automotive events agency, launched in 2021 by former Triumph Motorcycles Global Events Manager, Gareth Bright, to provide full-service event management to an industry that fuels our passion and drive.

Contact Gareth Bright, gareth@woodcote-events.com, 07398 157956